Marketing Coordinator @ DigitalEazy
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DigitalEazy is a post-paid payment company issuer and a fintech focused on payment infrastructure solutions. A intermediary of payment methods that offer the same banking services provided by banks, but in an indirect and personalized manner.
As the Marketing Coordinator at DigitalEazy in 2018, I had the opportunity to lead the company’s launch both online and offline. For a significant period, I was one of the few employees, alongside the founders and an intern. I was solely responsible for the brand design, establishing guidelines, producing assets (video & static), front-end development, managing social media, coming up with OOH and digital marketing campaigns, handling paid media, and coordinating freelancers.
Bank account Dashboard
I was solely responsible for designing the entire user experience (UX) and user interface (UI), as well as handling all the front-end development of the dashboard using Bootstrap. This project was part of a fintech launch aimed at small and medium-sized businesses, where we needed a dashboard that allowed users to easily track and compare their growth. The design had to be concise, presenting key information at a glance with minimal navigation, ensuring users could quickly access critical insights without excessive searching.
Brand Playbook
Collateral
portfolio
more coming soon
